A content marketing novice shares a few surprising lessons she learned after spending one year in the digital marketing world.
Content Marketing
Learn the what’s, why’s, and how’s of digital marketing.
Stop Blindly Trusting Marketing Tools And Metrics
Marketing tools make mistakes. Data without context is misleading. Using common sense solves both problems. Click to read my rant.
The Role Different Content Types Play in Your Sales Funnel
The article covers a dozen different content types for achieving results at every stage of the funnel. Examples and screenshots included.
How To Set Up A Realistic Strategic Marketing Plan
Learn how to set up a realistic and actionable strategic content marketing plan in 9 (not so) simple steps.
How To Squeeze The Most Value Out Of Content Syndication
Content syndication is a great way to share your content with massive audiences. Follow our steps to get the most out of this method.
How To Leverage Authority Marketing To Showcase Your Brand And Attract More Links
Leverage authority marketing to showcase your brand, and become an expert in the eyes of your brand’s customers.
Using AI To Maximize The Value Of Your Content Marketing Efforts
Incorporating AI in your content marketing process helps you craft more personalized content that fits your target audience.
Persona Interview 101: Understanding Your Ideal Customer
A persona interview is the best way to understand your target audience. Let’s see how to effectively conduct it.
What To Ask A Content Strategy Agency Before Hiring One
While hunting for a content strategy agency, it’s important to ask the right questions and be able to recognize red flags.
Content Personalization Benefits And Use Cases
Learn how to use content personalization to attract customers’ attention, increase engagement, and improve your conversion rates.
Marketing Lessons Learned During 2020: Insights From 16 Business Owners
A look at 2020 from the marketing lens. Business owners share marketing lessons they learned during the pandemic.
Your Go-to Guide For Setting Up Effective CTAs On Your Blog
We discuss 5 popular types of CTAs you can use on your blog. Learn how to choose and design a perfect call-to-action based on your goals.
How To Use Strong Marketing Incentives To Boost Your Sales
We discuss types and characteristics of great marketing incentives and review a few real-life examples of incentive marketing.
Organic vs. Paid Traffic: Which One To Focus On In 2020
Organic vs paid traffic is a neverending debate. Decide which one to focus on by learning the pros and cons of each approach.
How To Use Customer Service To Generate Qualified Leads
Learn how to integrate customer service into your lead generation channels and start generating qualified leads.
Do Zero Click Searches Add Value To Your Marketing Efforts?
Learn what are zero click searches, how they impact your SEO efforts, and whether or not you should aim to get to position zero in SERPs.
![How Topic Clusters Boost Your Search Rankings [Tips + Examples]](https://www.pointvisible.com/wp-content/uploads/2020/09/How-Topic-Clusters-Boost-Your-Search-Rankings-400x250.png)
How Topic Clusters Boost Your Search Rankings [Tips + Examples]
Learn the benefits of topic clusters and how you can apply them to boost your performance in search results.
How To Use Gated Content For Lead Generation
Learn when it is appropriate to use gated content, as well as how to use it and promote it to generate leads [examples included].
A Simple Guide To Industrial Digital Marketing
Learn the specifics of industrial digital marketing and how it can be used to grow businesses operating in industrial space.
How To Perform A Digital Marketing Audit
We discuss what is a digital marketing audit, when should you run one, which tools you can use, and outline the steps you should follow.
![How To Write A Testimonial That Matters [Examples Included]](https://www.pointvisible.com/wp-content/uploads/2020/05/How-To-Write-A-Testimonial-That-Matters-400x250.png)
How To Write A Testimonial That Matters [Examples Included]
Find out how to write a testimonial, how to use it for different marketing purposes, and when is the right time to ask for one.
How To Outsource Marketing? 38 Business Owners And CMOs Share Their Tips & Challenges
It is important to outsource marketing to the right partner. Learn from 38 CEOs and CMOs who share their fears, tips, and challenges.
A Detailed Guide To B2B Customer Lifecycle Marketing
Learn how to close B2B buyer journey by understanding customer lifecycle marketing and where your leads are in relation to your business.
10 Tools To Build Your Free Marketing Stack
Here are 10 tool recommendations you can use to build your free marketing stack and start working on your marketing campiagns.
How To Successfully Set Up A Remote Content Marketing Team
This is a quick overview of how to set up a remote content marketing team that covers tips, tools, and best practices.
How To Shift Your Marketing Strategy During A Crisis
Learn how to adjust your marketing strategy during a crisis by looking at examples of brands that are doing it right and expert quotes.
The Ultimate Guide To Brand Positioning
Learn what brand positioning is, why it matter, how to develop it, and how to write a brand positioning statement (examples included).
Improve Brand Trust And SEO Of Your Online Shop In One Fell Swoop
Learn how to tweak different parts of your website to simultaneously build brand trust and improve the SEO of your online shop.
![The Anatomy Of A Powerful Content Marketing Strategy [2021 Update]](https://www.pointvisible.com/wp-content/uploads/2020/02/The-Anatomy-Of-A-Powerful-Content-Marketing-Strategy-2021-Update-400x250.png)
The Anatomy Of A Powerful Content Marketing Strategy [2021 Update]
Everything you need to know to research, plan, and implement a strong content marketing strategy.
How To Do SEO When You Are Broke? Zero Budget Guide
Learn how to execute zero budget SEO strategy by combining your free time with free SEO tools that do not suck.
6 Ways Chatbots Can Supplement Your Content Marketing Efforts
The article teaches you how to use chatbots to improve different aspects of your content marketing efforts.
How To Strengthen Your Brand Equity Using Video
Learn what are the 4 main pillars of brand equity, how it affects your bottom line, and how you can use videos to improve it.
How To Scale Content Production – The Smart Way
How to set up an effective content production team & workflow? How to find and work with capable freelancers? Answers in this 3k-word guide.
How Content Marketing Boosts Sales Enablement
We discuss five main reasons in which sales enablement benefits from strong content marketing efforts.
Dynamic Content: How To Make Your Web Content User-Friendly
Learn what is dynamic content, how it works, and how you can use it to make your website more user-friendly.
8 Ways Media Monitoring Improves Content Marketing Performance
Learn 8 different ways in which you can use media monitoring to improve your overall content marketing performance.
8 Reasons To Add Podcasting To Your Marketing Strategy (Plus Some Killer Examples)
Learn why podcast marketing is on the rise and how you can include it in your content marketing strategy.
Why Personalized Quizzes Are The Content Marketing Tool To Look Out For
Keeping prospects engaged is harder than ever. Learn why and how you can take advantage of personalized quizzes to solve that problem.
9 Steps For Defining Your Company’s Brand Voice
Learn how to define you company’s brand voice in 9 easy-to-follow steps with a bunch of good and bad real-life examples.
How Closed-Loop Analytics Can Up Your Content Game
Learn what is closed-loop analytics and how you can use it to improve the performance of your content.
How To Use Your First, Second, And Third-Party Data Efficiently
Quality information = quality results. Learn what are first, second, and third-party data and how you can use them for marketing purposes.
How To Boost Conversions With Behavioral Data
Learn what are the most efficient strategies you can use to boost your conversion rates with behavioral data.
2019 B2B and B2C Content Marketing Statistics
What are the hottest trends in content marketing? Have they changed from 10 years ago? Hare are the 2019 content marketing statistics.
Ephemeral Content Creation: Applying the FOMO Strategy in Marketing
Learn what is ephemeral content, why should you use it, how to use it, and find out if there are any risks involved.
SaaS Content Marketing Trick That Brings Us Customers (Chanty Case Study)
Learn about SaaS content marketing strategy Chanty is using to get traffic and leads that fuel the growth of their business.
How To Turn Strangers Into Qualified Leads (Market Hero Case Study)
A case study that dissects how Alex Becker grew Market Hero to a $100 million company in just three years.
The User’s Journey: How To Increase User Engagement And Retention
Learn how to increase user engagement and retention through better onboarding process, customer segmentation and smart push notifications.
Why Every Website Should Start With A Coming Soon Page
This post will discuss everything you need to know about the Coming Soon Page and why every website should start with it.
Power To The People: How To Utilize User-Generated Content
This article aims to be your guide on user-generated content – its power, types, and ways to utilize it to create an effective strategy.
![The Ultimate Guide to Customer Retention [Infographic]](https://www.pointvisible.com/wp-content/uploads/2018/06/The-Ultimate-Guide-to-Customer-Retention-Infographic-400x250.png)
The Ultimate Guide to Customer Retention [Infographic]
The secret to success lies in customer retention. Here’s an infographic that looks at stats and ways to boost customer retention rates.