A content marketing novice shares a few surprising lessons she learned after spending one year in the digital marketing world.
Learn the what’s, why’s, and how’s of digital marketing.
Marketing tools make mistakes. Data without context is misleading. Using common sense solves both problems. Click to read my rant.
The article covers a dozen different content types for achieving results at every stage of the funnel. Examples and screenshots included.
Learn how to set up a realistic and actionable strategic content marketing plan in 9 (not so) simple steps.
Content syndication is a great way to share your content with massive audiences. Follow our steps to get the most out of this method.
Leverage authority marketing to showcase your brand, and become an expert in the eyes of your brand’s customers.
Incorporating AI in your content marketing process helps you craft more personalized content that fits your target audience.
A persona interview is the best way to understand your target audience. Let’s see how to effectively conduct it.
While hunting for a content strategy agency, it’s important to ask the right questions and be able to recognize red flags.
Learn how to use content personalization to attract customers’ attention, increase engagement, and improve your conversion rates.
A look at 2020 from the marketing lens. Business owners share marketing lessons they learned during the pandemic.
We discuss 5 popular types of CTAs you can use on your blog. Learn how to choose and design a perfect call-to-action based on your goals.
We discuss types and characteristics of great marketing incentives and review a few real-life examples of incentive marketing.
Organic vs paid traffic is a neverending debate. Decide which one to focus on by learning the pros and cons of each approach.
Learn how to integrate customer service into your lead generation channels and start generating qualified leads.
Learn what are zero click searches, how they impact your SEO efforts, and whether or not you should aim to get to position zero in SERPs.
Learn the benefits of topic clusters and how you can apply them to boost your performance in search results.
Learn when it is appropriate to use gated content, as well as how to use it and promote it to generate leads [examples included].
Learn the specifics of industrial digital marketing and how it can be used to grow businesses operating in industrial space.
We discuss what is a digital marketing audit, when should you run one, which tools you can use, and outline the steps you should follow.
Find out how to write a testimonial, how to use it for different marketing purposes, and when is the right time to ask for one.
It is important to outsource marketing to the right partner. Learn from 38 CEOs and CMOs who share their fears, tips, and challenges.
Learn how to close B2B buyer journey by understanding customer lifecycle marketing and where your leads are in relation to your business.
Here are 10 tool recommendations you can use to build your free marketing stack and start working on your marketing campiagns.
This is a quick overview of how to set up a remote content marketing team that covers tips, tools, and best practices.
Learn how to adjust your marketing strategy during a crisis by looking at examples of brands that are doing it right and expert quotes.
Learn what brand positioning is, why it matter, how to develop it, and how to write a brand positioning statement (examples included).
Learn how to tweak different parts of your website to simultaneously build brand trust and improve the SEO of your online shop.
Everything you need to know to research, plan, and implement a strong content marketing strategy.
Learn how to execute zero budget SEO strategy by combining your free time with free SEO tools that do not suck.
The article teaches you how to use chatbots to improve different aspects of your content marketing efforts.
Learn what are the 4 main pillars of brand equity, how it affects your bottom line, and how you can use videos to improve it.
How to set up an effective content production team & workflow? How to find and work with capable freelancers? Answers in this 3k-word guide.
We discuss five main reasons in which sales enablement benefits from strong content marketing efforts.
Learn what is dynamic content, how it works, and how you can use it to make your website more user-friendly.
Learn 8 different ways in which you can use media monitoring to improve your overall content marketing performance.
Learn why podcast marketing is on the rise and how you can include it in your content marketing strategy.
Keeping prospects engaged is harder than ever. Learn why and how you can take advantage of personalized quizzes to solve that problem.
Learn how to define you company’s brand voice in 9 easy-to-follow steps with a bunch of good and bad real-life examples.
Learn what is closed-loop analytics and how you can use it to improve the performance of your content.
Quality information = quality results. Learn what are first, second, and third-party data and how you can use them for marketing purposes.
Learn what are the most efficient strategies you can use to boost your conversion rates with behavioral data.
What are the hottest trends in content marketing? Have they changed from 10 years ago? Hare are the 2019 content marketing statistics.
Learn what is ephemeral content, why should you use it, how to use it, and find out if there are any risks involved.
Learn about SaaS content marketing strategy Chanty is using to get traffic and leads that fuel the growth of their business.
A case study that dissects how Alex Becker grew Market Hero to a $100 million company in just three years.
Learn how to increase user engagement and retention through better onboarding process, customer segmentation and smart push notifications.
This post will discuss everything you need to know about the Coming Soon Page and why every website should start with it.
This article aims to be your guide on user-generated content – its power, types, and ways to utilize it to create an effective strategy.
The secret to success lies in customer retention. Here’s an infographic that looks at stats and ways to boost customer retention rates.