The post was last updated in June 2019.
Most social media managers can confirm that searching for new and interesting content to fill their daily schedule can be extremely time-consuming.
Luckily, tools like Quuu are designed to alleviate that problem by automating content (re)search and promotion.
As a tool that gained a lot of traction in the past year, we decided to take a closer look and try it out. If you are interested in learning how does this platform work and what we think about it, we invite you to read the rest of our Quuu review.
What exactly is Quuu?
Quuu’s primary goal is to grow your social media following and engagement by helping you post hand-curated content in your niche.
Quuu sends to its users relevant, high-quality content from their niche each day, which they can easily schedule using any popular scheduling tool like Buffer or HubSpot. These suggestions include a link to the content (article, blog post, video, podcast episode…) and a text containing relevant hashtags and social handles (making it easier to tag the author or source).
What makes Quuu really interesting is on the other side of this coin. You might wonder, where do they find all of those suggestions and how are they hand-curated? Well, a big part of this is Quuu Promote – it is a stand-alone feature through which you can submit your content which, if found worthy, will be sent as a suggestion to other Quuu users. More on this later in the post.
How does Quuu work?
Once you have created your account, you’ll get a set up you’ll need to fill out so that content creators can create the content of your interest.
Quuu has three interesting options:
- Hand-Curated Content – which is showing content recommendations for each day and sending those recommendations to your Buffer/HubSpot schedule. Depending on the set up all 6 content recommendations will go automatically to your Buffer/HubSpot schedule or you will need to pre-approve them and choose which you’d like to promote.
- Pods by Quuu – it will allow you to create and share content with other Quuu users. You can join pods other people have created or create your own
- Discovery (in beta at the moments) – If suggested topics aren’t something you’d like to read more about, you can use the option ‘’Discovery’’ and browse through many different topics from different fields.
Quuu pricing plans
At the screenshot below, you can see Quuu pricing plan with the description.
The rest of the article will concentrate on the standalone feature called Quuu promote as it is fairly unique and something we had the opportunity to test extensively.
How does Quuu Promote work?
The short story is:
- You create a social media post for different social networks in which you share a link to your content
- Quuu puts it in front of people in your niche who have signed up to receive content suggestions from them
- Some of them inevitably share it on their social profiles
If your content is interesting, and social media post is crafted and targeted well, you can earn hundreds of shares, mentions, and clicks (views). The basis of everything is once again great content that will grab attention and be useful for influencers and their audience alike.
It all sounds great but how hard is it to get to those “hundreds” of clicks? Not hard at all – made even easier with our tutorial below.
How to get started with Quuu Promote
Step #1 Setting up Quuu Promote
The registration process is pretty straightforward. If you ever registered for anything online, you can handle this as well. Just enter your email address and desired password and that’s it. Next screen you will see is an empty dashboard.
Once you have registered, the next step is to set up your profile and get more familiar with their promotion guidelines.
Step #2 Creating a promotion for a new post
This process is slightly more complicated than a regular posting on any social network.
Here are the exact steps you should take when you are creating a promotion for a new post:
- Click on a big blue button down on the left that says ‘’Promote a post’’ (or below the profile settings)
- Paste the URL you’d like to promote
- Pick an interest category
- Create a social media post (one used for Twitter, the other one for LinkedIn and Facebook)
- Click on the ‘’Save’’ button (you can do this at any time; the post will be saved as a “draft” and you can come back to it at any time to review/edit/submit)
- Once you’re reviewed everything, you just need to click on the ‘’Submit’’ button
Their review process duration is 3 to 5 days so take that into an account if you have a timely piece you want to promote right away (you can pay additionally to jump to the front of the review queue).
We have created a short video that takes you through each step (watch it in full screen for the best experience).
It is recommended to promote real content (blogs, infographics and similar) rather than press releases, news, product information or landing pages. Something natural and focused on your target audience will work far better than blatant promotion pieces that won’t even pass their review process.
Step #3 – Edit your post for best engagement
Quuu Promote allows you to create one copy for Twitter and another one for Facebook and LinkedIn. You can, of course, use the same text for all networks but it’s recommended to come up with different ones as using the same copy for both usually won’t get you the best results.
Polish the text
First of all, hashtags. Sure, most social networks these days have hashtags and they are more or less useful, but it’s Twitter hashtags that matter the most. Always add a few relevant hashtags in your Twitter text box so any shared post is easy to find and reaches a bigger audience.
Second, don’t forget to add your Twitter handle in the post. That way, whenever the post is shared, your name or brand will be mentioned, increasing your chance of earning new followers. Additionally, you will get a notification each time someone mentions you which will allow you to track all the mentions and likes and retweet or reply to those tweets.
Keep an eye on character count when you’re writing the text. Your posts always have to include the link that is created by Quuu automatically so count that in when you’re coming up with creative posts. Quuu will help you out by showing you the counter of how many characters you used for the copy.
Consider adding custom featured images
Next part you can customize are featured images for different social networks. Quuu Promote kindly added preferred dimensions for each so you can create custom graphics for both Twitter and Facebook if that floats your boat.
Alternatively, if you already have a nicely design featured image, Quuu will automatically pull it during the post promotion setup process. Here are a couple of examples:
You will be able to see how your post looks without saving it first, and every edit you made it will automatically appear below on your screen. Once you click on the ”Save” button, your post will appear in the drafts section. Always check this part and look for any spelling or grammatical mistakes.
When you’re done with everything, simply hit Save. In case you forgot to edit something, Quuu will remind you and won’t let you continue until all fields are filled – which is a nice touch!
Step #4 Pay and publish
Whichever plan you choose, your posts can get an unlimited number of shares, mentions, and clicks during the 30-day promotion period.
Each pricing plan contains a certain amount of credits and you spend one credit per post.
After payment is done by spending that credit and your content has passed their internal review process, it will be put in front of the eyes of people in your interest category and you can look how the number of shares and mentions grows.
More on pricing at the end of the post.
Does Quuu Promote work?
It definitely does. We get new shares on a daily basis, and those shares get engagements, likes, and retweets which increases our reach and the reach of the person that shared our content – a win-win situation!
Here’s how the post looks on Twitter when someone decides to share your content:
We’ll leave you with a few screenshots of our past post promotions in QUU so you can see how many mentions and clicks you can potentially get.
What you will probably notice first are big variations in metrics between posts. As you can imagine, posts in more popular niches (like marketing) garner much better metrics from those in less saturated niches (like machine maintenance industry).
Pros and cons of Quuu Promote
Now that we have shown you how the tool works, it’s time to break down what we liked and what we didn’t like about it.
Easy to use
As mentioned a few times above, the tool is very easy to use, with an intuitive dashboard and easy to understand instructions. It has some tips and pieces of advice for new users that will help you create better posts.
Getting your content in front of the right people
This is obviously the largest benefit of this feature. Your content will be seen by people who chose to see suggestions from your niche and they will share it with their followers who are obviously also interested in your industry – it doesn’t get much better and targeted than that!
Social engagement and SEO
If you include your Twitter handle in posts or are using any of the social mentions tracking tools, it will be easy to engage with people that shared your content by saying thanks or answering any questions.
In addition, any social share or other social signal is tracked by Google and can aid you with increasing your Google rankings.
You can only pick one category
As mentioned earlier, it would be great to pick more than just one category because sometimes that’s what your content needs.
Not enough categories
We ran into some hiccups with some of our clients when we just couldn’t find a perfect category for their content and we were forced to improvise by picking the next best thing. Perhaps adding a few more categories would be great. That being said, they are probably limited by the number of people that actually want to see suggestions from particular niches so this might be remedied as the network grows.
Quu Promote pricing plans
Quuu and Quuu Promote have separate pricing plans. This section will cover Quuu promote pricing plans while plans for Quuu itself can be found in its corresponding section near the beginning of the post.
If you take a look at the screenshot below, you’ll find Quuu promote pricing plans with detailed description for each:
The main difference? Basically, how many pieces of content you’re allowed to promote each month.
Besides that, you’re also able to create a custom plan that gets adjusted to your actual needs. And that’s cool – we all like products and services that can be personalized and adapted to our business’ needs.
QUOTE [If, for example, you are on the “Promote 2” plan and want to promote 3 or more that particular month, you can purchase those promotions separately. At the time of writing, these purchases that go beyond your initial plan were $40 for each additional post, but might have been changed in the meantime.]
We stumbled upon Quuu when a blogger that republished one of our infographics decided to promote it via Quuu. We didn’t know it at that time so we were caught off guard as we weren’t sure why are we seeing a sudden increased in shares. After we found out the reason, we decided to try it out for ourselves – and we have been using it ever since.
This concludes our Quuu review. We hope that is post answered all of your questions, but if it didn’t, feel free to ask them in the comments below!