Meet Point Visible

A young and creative content marketing team headquartered in the northern part of Croatia. The place where brands come for the view – but stay for the results.

THE STORY BEHIND THE BRAND

Feeling unfulfilled with their jobs in IT, our co-founders, Senko and Martina, decided it was time to start working on projects they are truly passionate about.

Content marketing was something they were interested in since college. It became a hobby they’ve spent an unhealthy amount of time on, learning about different strategies, methods and best practices.

Alongside their 9 to 5 jobs, they started freelancing for crazy low prices just to get a chance to put that theory into practice. In 2014, they felt the time was right. They quit their jobs and founded Point Visible, a content marketing agency with a mission to help businesses communicate their ideas to the right audience in an aspiring and strategic way.

There were some ups and downs along the way. However, the ability to learn from their mistakes and the mindset to always look for a better way to execute an existing process provided stable foundations to build upon.

With time, the agency became a lot more than just its founders. Today, Point Visible gathers a respectable team of young, motivated experts who specialize in different areas of content marketing and SEO, and successfully handle projects with clients from 3 different continents.

The mission that drives us

Our mission is to explore strange new worlds, seek out new life and new civiliza… No, wait, that’s an intro to Star Trek.

Point Visible’s mission on this planet is to help organizations grow by communicating their ideas to the right audience in an inspiring, sustainable, transparent, and strategic way. Or, if you are a fan of catchy slogans, you could also say that we are transforming brands into heroes.

It’s a mission that allows us to boldly go where no marketer has gone before.
 

The values we
adhere to

We strive to help your brand reach its full potential, the right way. That means no spammy tactics that value quantity over quality, no shady deals in poorly lit corners of the internet, and definitely no throwing mud at the wall to see what sticks. Every marketing action has to have a reason behind it and be part of a cumulative effort to achieve a specific outcome.

Our goal is to be a partner you can trust to take care of your marketing efforts while you focus on your core business. Someone who will care about your brand almost as much as you do.

The team that makes it all possible

SENKO ĐURAS

CEO and Co-Founder

Senko found his sweet spot balancing two equally challenging roles – those of an entrepreneur and a marketer. The thrill of things going well when a carefully planned marketing campaign rolls out is the high he’s constantly chasing. His leisure time is reserved for family, friends, books, and exploration of all types of digital worlds.

MARTINA STRIČAK

CFO & Co-Founder

Martina is a numbers girl and makes sure everything we’re passionate about at PV is sustainable and built on solid ground. She has to balance between being efficiency-driven and finding those spontaneous moments of chill. Her favorite moments are adventures with her daughter Nia and her dog Doogi.

ANITA SAMBOL BANIČEK

The Most Senior Marketing Manager

Being one of the first employees at Point Visible allowed Anita to work on everything we do. She loves to manage campaigns and onboard new employees, with occasional dives into Photoshop – all with a good Spotify playlist in the background. At home, she spends time with her family and yells at the TV while supporting Arsenal FC. 

DARIO SUPAN

CMO & Head of Content

Dario is a big picture guy that thinks LOTR is the best movie franchise ever made and that fitness is the way of life. As it so happens, he is also a Chief Marketing Officer here at Point Visible and makes sure that the content we produce aligns with the strategies we create. He has a soft spot for good memes, bad puns, and inappropriate jokes.

NIKOLA BANIČEK

Internet Marketing Specialist

Nikola is a casual and easygoing guy – until you start messing with his custom-built spreadsheets. Besides administrative work, he works with freelancers and handles the technical stuff in and around the office. Calm evenings spent playing video games and watching football matches and Netflix shows are what helps him keep his sanity.

VALENTINA KOLAČKO

Internet Marketing Specialist

Valentina likes to dabble in a little bit of everything – from email outreach and article editing to employee education and PPT design. Being one of the early risers, it’s usually a race between her and Daniel for who gets to make the office coffee reserves! When she’s not working, she’s either boxing or hanging out with her dog Rex.

PETRA ŠESTAK

Campaign Lead

Petra lives by following simple principles – make the most of what you have, see the beauty in everything, eat healthily, and try to stay relaxed under pressure. She seeks order and harmony in everything, which makes her perfect for the role of campaign leader here at Point Visible. She’s a Japanese language rookie and passionate Aikidoka. You could say digital marketing is her ikigai!

DANICA PAJTAK

Campaign Lead

As a curious and creative individual with a journalism background, Danica loves being in charge of our link building and content marketing campaigns. When she is not working, you’ll find her surrounded by trees and greenery – hiking or winning disc golf tournaments. She is an animal lover and a proud roommate of three cats. 

DANIEL HERMAN

Head of PPC & Lead Strategist

Daniel is a digital marketing enthusiast with a strong PPC background and an obsession with analytics. He likes to travel and explore the wonders of both the natural and the digital world. Alongside the awesome work he does at PV, he also lectures about digital marketing at a local University. His free time is reserved for friends and his dog Phoebe. She’s his lobster!

DEJAN TOPOLKO

SEO Lead

When faced with complex SEO issues, Dejan is not afraid to dive into analytics and spreadsheets and find the best way to defend against Google’s algorithms. He is a Pointer who loves to travel, head out for evening hikes, hit the gym, and bet against himself in the crypto world.

DOROTEA KOVAČ

Internet Marketing Specialist

Dorotea found her passion in managing outreach and everything involving analytics. She’s constantly searching for new ways of prospecting, making sure the outreach goes smoothly. When she’s not at work, you’ll probably find her searching for new food recipes. Like most of her colleagues, she loves a strong cup of coffee and has become a gym addict.

PETAR BABIĆ

Content Quality Control

Petar is a language guy that peeked into digital marketing and decided to stay. He abuses his keyboard daily, making sure the content we deliver meets our high standards. When not neck-deep in letters, he plans our team activities and lies to us about the length of our hiking trips. He likes his metal black, his hardcore fast, and his coffee gentle and frothy.

KAROLINA ĐURINEC (Maternity leave)

Internet Marketing Specialist & HR

After exploring the Ukrainian lifestyle, Karolina decided to return home – and PV had a place for her. When she is not sending outreach emails, she makes sure that our fridge is stocked and that her coworkers have a thriving work environment. After work, she is either off to a nature hike with her dog Hila or starting a new travel book she is never going to finish.

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