FULL CONTENT MARKETING SERVICES

FULL CONTENT MARKETING SERVICES

CONTENT STRATEGY IS A FIRST STEP TOWARDS SUCCESS

Your first question probably is, why do they call this full content marketing services?
Well, the reason is actually really simple.
As our agency grew over the years, we had the opportunity to lead many different content marketing projects. Some of them consisted of blog section development and promotion, others required only link-building and social media management.
However, our most successful content marketing projects had one thing in common – we had the control over all content marketing related activities.
What that allowed us is to create a costumized content strategy and a detailed content marketing plan where all of your content, channels, methods, and activities work towards reaching the same goal.
And we thought that naming our service this way is a great way to further highlight the importance of strategic approach to content marketing.
Why should YOU focus on content marketing?
The % of full content marketing service usage

OF B2B MARKETERS USE SOME FORM OF CONTENT MARKETING

CM lead per dollar spent

CONTENT MARKETING EARNS 3 TIMES MORE LEADS PER DOLLAR SPENT COMPARED TO PAID SEARCH

Consumation of a brand content

OF CONSUMERS FEEL MORE POSITIVE ABOUT THE BRAND AFTER CONSUMING THEIR CONTENT

Demonstrating CM effectiveness

OF MARKETERS CAN DEMONSTRATE WITH METRICS THE POSITIVE IMPACTS OF CONTENT MARKETING

Higher conversion rate

CONTENT MARKETING HAS 6 TIMES HIGHER CONVERSION RATE COMPARED TO OTHER MARKETING METHODS

Content marketing is cheaper than outbound marketing

CHEAPER THAN OUTBOUND MARKETING

CONTENT STRATEGY IS A FIRST STEP TOWARDS SUCCESS

TEXT
STATS
Why should YOU focus on content marketing?

Content is the emotional and informational bridge between commerce and consumer.

Jay Baer, President & Social Media and Content Marketing Strategist, Convince & Convert

Content is the emotional and informational bridge between commerce and consumer.

Jay Baer, President & Social Media and Content Marketing Strategist, Convince & Convert

HERE’S WHAT OUR FULL CONTENT MARKETING SERVICES COVER

HERE’S WHAT OUR FULL CONTENT MARKETING SERVICES COVER

FEATURES

  • DETAILED ANALYSIS

    • Business insight analysis
    • Market opportunities analysis
    • Competitive analysis
    • Existing content assets audit
    • Advanced target audience analysis
    • SWOT analysis
    • Content GAP analysis
  • PLANNING

    • Action Plan Creation
    • Content Plan Through Various Stages Of Customer Buying Cycle (from building awareness to re-marketing)
    • Content Strategy
    • Editorial Calendar
  • LINK BUILDING

    • Through great content on real world, reputable, authoritative blogs in your niche
    • Through other link building methods like resource page link building and broken link building
    • Infographic creation and re-publishing/sharing with authoritative sites in your niche
    • Getting featured on top review sites and list posts in your niche
    • Engagement on relevant, high-traffic forums filled with people from your target audience group
    • Engagement on Q&A sites like Quora and Reddit
    • Engagement through meaningful, natural and helpful comments on relevant high-traffic blogs
    • Local citations for local businesses

     

  • IN-DEPTH CONTENT FOR YOUR OWN BLOG WRITTEN BY EXPERTS

     

  • BUILDING A MARKETING FUNNEL

    • The main ingredient for our marketing funnels is content on your website (everything from blog posts to feature and get-in touch pages)
    • Prospects enter the funnel by visiting your page (organically and through cold PPC campaign) or by downloading a lead magnet
    • After that, we use carefully crafted Facebook retargeting ads and direct email sequences (written for each persona we defined during target audience analysis) to convert leads to paying customers
  • SOCIAL MEDIA MANAGEMENT AND BUILDING RELATIONSHIP WITH YOUR TARGET AUDIENCE

    • We take care of your social network account content scheduling
    • Posts are selected for sharing manually, so your target audience gets a feeling of real people behind your brand
    • We create custom graphics specifically designed to increase engagement on your social channels
    • We build a long-lasting relationships with your target audience and influencers in your niche

     

EXPECTED RESULTS

  • Increased organic rankings
  • Increased brand awareness and recognisability
  • Increased brand trust and reputation
  • In-depth, strategical analysis of your business, target audience and market opportunities
  • 6-12 month plan of action with clear objectives
  • Beautiful textual and graphical content for your blog (in-depth posts, case studies, how-to guides and infographics that cover the biggest pain points your target audience has)
  • Improved on-page optimization through on-page SEO and regular content updates
  • Better relationship with your target audience
  • Community building on selected social channels

WHY US?

Our full content marketing service...

  • ... works, even if you have little or no time
  • ... is fully guided, even if you have no knowledge about digital marketing
  • ... is affordable, even if your budget is not astronomical

FEATURES

  • DETAILED ANALYSIS

    • Business insight analysis
    • Market opportunities analysis
    • Competitive analysis
    • Existing content audit
    • Advanced target audience analysis
    • SWOT analysis
    • Content GAP analysis

     

  • PLANNING

    • Action Plan Creation
    • Content Plan Through Various Stages Of Customer Buying Cycle (from building awareness to re-marketing)
    • Content Strategy
    • Editorial Calendar
  • LINK BUILDING

    • Through great content on real world, reputable, authoritative blogs in your niche
    • Through other link building methods like resource page link building and broken link building
    • Infographic creation and re-publishing/sharing with authoritative sites in your niche
    • Getting featured on top review sites and list posts in your niche
    • Engagement on relevant, high-traffic forums filled with people from your target audience group
    • Engagement on Q&A sites like Quora and Reddit
    • Engagement through meaningful, natural and helpful comments on relevant high-traffic blogs
    • Local citations for local businesses

     

  • CONTENT

     

  • MARKETING FUNNEL

    • The main ingredient for our marketing funnels is content on your website (everything from blog posts to feature and get-in touch pages)
    • Prospects enter the funnel by visiting your page (organically and through cold PPC campaign) or by downloading a lead magnet
    • After that, we use carefully crafted Facebook retargeting ads and direct email sequences (written for each persona we defined during target audience analysis) to convert leads to paying customers
  • SOCIAL MEDIA

    • We take care of your social network account content scheduling
    • Posts are selected for sharing manually, so your target audience gets a feeling of real people behind your brand
    • We create custom graphics specifically designed to increase engagement on your social channels
    • We build a long-lasting relationships with your target audience and influencers in your niche

     

EXPECTED RESULTS

  • Increased organic rankings
  • Increased brand awareness and recognisability
  • Increased brand trust and reputation
  • In-depth, strategical analysis of your business, target audience and market opportunities
  • 6-12 month plan of action with clear objectives
  • Beautiful textual and graphical content for your blog that covers the biggest pain points your target audience has
  • Improved on-page optimization through on-page SEO and regular content updates on your blog
  • Better relationship with your target audience
  • Community building on selected social channels

WHY US?

Our full content marketing service...

  • ... works, even if you have little or no time
  • ... is fully guided, even if you have no knowledge about digital marketing
  • ... is affordable, even if your budget is not astronomical

Content that understands its audience will be good content. Content that doesn’t, can’t be.

Doug Kessler

Content that understands its audience will be good content. Content that doesn’t, can’t be.

Doug Kessler

WHO IS THIS FOR?

Our full content marketing services are designed primarily for startups, entrepreneurs, and small to medium-sized businesses, but we can help anyone that looks for a long-term marketing plan based on carefully crafted content strategy.
To be more specific, this service is for people who need a digital marketing solution, but have at least one of the following obstacles:

 

  • You don't have resources to do it on your own

    • We spent years to get into digital marketing, and that has its price – you don’t have to.
    • Digital marketing can’t be done properly without powerful tools and expertise.
    • Instead of investing in all the tools, staffing, and other resources, it’s much cheaper to outsource.
  • You want to focus on your core business

    • Writing emails and blog posts, searching for link opportunities, building and maintaining relationships – it all takes time. A valuable time you can spend on developing or improving your own product or service.
    • Our full content marketing approach allows us to quickly scale your marketing efforts without you worrying about restructuring your internal resources.

     

  • You don't have the motivation or know-how to deal with it yourself

    • The main idea of entrepreneurship is to do one thing the best you can. Trying to be CEO, graphic designer, and social media manager, all at the same time, will take your energy away and reduce that emotional and motivational spark that is so needed to outperform your competitors.
    • Digital marketing is a huge battleground and it takes a lot of time to follow latest trends and learn how to effectively use everything it offers. That is why we have team members specialized in areas like on-page SEO, social media marketing, graphic design, copywriting…
    • We optimized the process and have a skilled and trained in-house team and a bunch of different tools at our disposal so tedious tasks can be covered without sipping that third cup of coffee.
  • Your current digital marketing solution is not working out

    • Maybe you already have someone that provides you with online marketing services but you are not satisfied with the results or direction in which the project is moving.
    • Maybe they are using questionable marketing methods and blow through your monthly budget without proper reports on what has been done.
    • Maybe they have an ad-hoc approach void of any content strategy or set objectives.
    • Don’t live in the world of “maybes” and start looking for a better solution. Your competitors are not going to wait for you to figure out your marketing strategy.

     

WHAT THIS SERVICE IS NOT?

Content marketing is not a short-term link building method. It takes a lot of time and work to conduct an in-depth target audience analysis, make an actionable content strategy and coordinate all of your channels to work towards the same goals.
Nonetheless, content marketing is our prime service with the strongest possible outcome in terms of rankings improvements and increased traffic, leads, and sales. It can take up to 6 months to see real improvements, but unlike other marketing methods, these improvements don’t disappear as soon as you stop working on it.
If you are looking for a faster and more direct approach without deeper analysis, take a look at our blogger outreach / guest posting service.
Also, content marketing is not for:
  • People who are not ready to invest a reasonable monthly fee in long-term benefit of their business
  • People who think they don't need marketing at all to be successful (we need positive attitude from both sides in order to reach our goals)

WHO IS THIS FOR?

Our full content marketing services are designed primarily for startups, entrepreneurs, and small to medium-sized businesses, but we can help anyone that looks for a long-term marketing plan based on carefully crafted content strategy.
To be more specific, this service is for people who need a digital marketing solution, but have at least one of the following obstacles:
  • You don't have resources to do it on your own

    • We spent years to get into digital marketing, and that has its price – you don’t have to.
    • Digital marketing can’t be done properly without powerful tools and expertise.
    • Instead of investing in all the tools, staffing, and other resources, it’s much cheaper to outsource.

     

  • You want to focus on your core business

    • Writing emails and blog posts, searching for link opportunities, building and maintaining relationships – it all takes time. A valuable time you can spend on developing or improving your own product or service.
    • Our full content marketing approach allows us to quickly scale your marketing efforts without you worrying about restructuring your internal resources.

     

  • You don't have the motivation or know-how to deal with it yourself

    • The main idea of entrepreneurship is to do one thing the best you can. Trying to be CEO, graphic designer, and social media manager, all at the same time, will take your energy away and reduce that emotional and motivational spark that is so needed to outperform your competitors.
    • Digital marketing is a huge battleground and it takes a lot of time to follow latest trends and learn how to effectively use everything it offers. That is why we have team members specialized in areas like on-page SEO, social media marketing, graphic design, copywriting…
    • We optimized the process and have a skilled and trained in-house team and a bunch of different tools at our disposal so tedious tasks can be covered without sipping that third cup of coffee.

     

     

  • Your current digital marketing solution is not working out

    • Maybe you already have someone that provides you with online marketing services but you are not satisfied with the results or direction in which the project is moving.
    • Maybe they are using questionable marketing methods and blow through your monthly budget without proper reports on what has been done.
    • Maybe they have an ad-hoc approach void of any content strategy or set objectives.
    • Don’t live in the world of “maybes” and start looking for a better solution. Your competitors are not going to wait for you to figure out your marketing strategy.

     

WHAT THIS SERVICE IS NOT?

Content marketing is not a short-term link building method. It takes a lot of time and work to conduct an in-depth target audience analysis, make an actionable content strategy and coordinate all of your channels to work towards the same goals.
Nonetheless, content marketing is our prime service with the strongest possible outcome in terms of rankings improvements and increased traffic, leads, and sales. It can take up to 6 months to see real improvements, but unlike other marketing methods, these improvements don’t disappear as soon as you stop working on it.
If you are looking for a faster and more direct approach without deeper analysis, take a look at our blogger outreach / guest posting service.
Also, content marketing is not for:
  • People who are not ready to invest a reasonable monthly fee in long-term benefit of their business
  • People who think they don't need marketing at all to be successful (we need positive attitude from both sides in order to reach our goals)

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

FAQ

  • What makes us qualified to help you?

    In our early days, we were struggling with the same questions as you are now. We were freelancers working on several side projects which needed marketing.

    After trying dozens of various services, we decided to try promoting our sites by ourselves.

    This was 7 years ago, and this was the point of no return for us.

    After diving in the digital marketing world, we realized that this is something we are passionate about and never stopped developing and improving ourselves in that field from that moment.

    Fast forward, today we are a content marketing agency with skilled and motivated in-house team and with a strong understanding of marketing needs of startup companies because we were in the same position too.

    We love what we do and the fact that we are able to help others with it feels awesome.

  • Will I have to do anything during the campaign processing?

    We do all the work, but we will have some questions about your business and your target audience in order to place the project on strong foundations and create content (posts, lead magnets, direct emails…) that actually works.

    From that point forward, you can choose how involved you want to be in the whole campaign. You can double check every piece of content that goes out or you can just sit back and relax. If we have any questions along the way, we will let you know.

    We don’t always hold all of the answers so we appreciate any insight you can give that can helps us craft the most successful campaign possible.

  • How can I monitor the progress of all marketing activities you will be doing?

    We have several ways in which we track everything we do across all campaigns.

    The first is the project management tool called Breeze. Every action we take has a corresponding task created in it. At the beginning of the campaign, we will give you the access to your project so you can check the progress of your campaign anytime you like.

    Budget reports, list of on-page changes and similar reports are readily available in Google spreadsheets we polished and optimized throughout the years.

    On top of that, we are always available via Skype, Slack or email to provide you with necessary updates or follow up with some question regarding your campaign.

  • Do I have to sign a contract to get started with full content marketing services?

    No, but keep in mind that content marketing is a long-term solution. To reach full potential of this extremely powerful method, we recommend planning to stay with us at least 6-10 months. However, if you decide to cancel/stop the service, you can do it anytime you want.

  • My budget is very limited, is this a good solution for me?

    Our prices are very reasonable. However, if you want to start with the lowest initial investment possible, please check our Guest Posting / Blogger Outreach first.

  • Are there any niches your don't work with?

    We don’t work with sites in adult, gambling, pharmacy and other black-hat niches. If you’d like to be sure if we can work with your site, please contact us with your site details.

©2018 Point Visible. Point Visible is a part of Diversis Digital.

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