Guest blogging is a method of getting high-quality links from authoritative sites in a relevant niche by building relationship with industry influencers through a blogger outreach process and posting well researched and valuable content on their sites with a backlink to your site.

An editorial link is a link that results from an exchange of value with authoritative sites relevant to your niche. An editorial link is not paid for or directly requested, as is the case with acquired links. Editorial links are preferred and valued so highly by so many marketers and authors as they tend to carry a lot of legitimacy and authority with them.

As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link. Broken link building may perhaps be the most effective, white-hat link building strategy in years.

The idea behind blogger outreach is actually quite simple: Instead of sharing your content on social media (and hoping an influencer notices it), you put your content directly in front of the movers and shakers in your niche. From sharing your textual content to infographic distribution – all this is effectively solved through professional blogger outreach.