January 30, 2019
2019 B2B and B2C Content Marketing Statistics
Anita Sambol

It’s time for our annual content marketing statistics infographic!

Thanks to the Content Marketing Institute, content marketers everywhere have a chance to look at trends, changes, and predictions for this field of online marketing in both B2B and B2C areas of business.

Their extensive research offers valuable insight on what marketers around the world have used in their campaigns, how they allocated their budgets, and what are their plans for 2019. You can imagine how much information that is!

That’s why we are creating an infographic every year (2018, 2017) – to visualize all that data and make it easier to focus on the important things and build our own plans for the upcoming year.

What will 2019 bring? Well, marketers will continue investing more in content marketing which is to be expected since it’s definitely here to stay (in case you still weren’t sure!). We expect more interactive content as well as user-generated content and continuing use of storytelling.

Without further ado, here are the content marketing stats for 2019 you’ve been looking for.

If you love this infographic, check our infographic portfolio for more inspiration. And if you want such an awesome infographic for your blog, reach out and tell us about your project.

Who is Point Visible?

We are a full-service digital agency with a strong focus on link building and content marketing. CLICK HERE to learn how we help clients get more traffic, leads, and sales.

Anita Sambol
Being one of the first employees at Point Visible allowed Anita to work on everything we do - from link building to educating new employees. She enjoys campaign management and education the most, with occasional dives into Photoshop, all with a good Spotify playlist in the background. At home, she spends time with her daughter and yells at the TV while supporting Arsenal FC.


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