January 9, 2018
Content Marketing Trends And Statistics For 2018
Martina Stričak

Talking about content marketing trends is nothing less than trendy itself these days.

As we step into 2018, it’s safe to say a lot has changed. Not only that content needs to be interesting, provide real value and engage, but we all need to start focusing on storytelling through content, in contrast to producing content just because the trends tell us to do so.

Numbers are clear and show that 91% of B2B and 86% of B2C markters are planning to use content marketing in their campaigns. Huge percentages, right? Everyone wants to grab their piece of the market cake.

If there is a prediction I can share, 2018 will reward predictive, personalized, frictionless stories. Be relatable. Be a hero. A reachable hero your audience craves for.

In order to transform your content ideas into a grand and relatable story, you’ll need a solid and creative content marketing strategyThe CMI’s research for 2018 shows that 75% of B2B organizations have a content marketing strategy (only 37% is documented).

Below, there are a lot of additional and useful marketing stats for 2018 we compiled from different reputable sources.

Have a safe flight and great content. 🙂

If you’re interested to see how the stats, plans, and expectations about content marketing changed from the last year, check out our 2017 edition infographic.

Who is Point Visible?

We are a full-service digital agency with a strong focus on link building and content marketing. CLICK HERE to learn how we help clients get more traffic, leads, and sales.

Martina Stričak
Martina is the co-founder of Point Visible. Her role is to think in numbers and make sure that everything we’re passionate about at PV is sustainable and built on solid ground. Every now and then she gets an itch to open Illustrator and design a new infographic.


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