If you want newer statistics about content marketing, check our 2018 edition: Content Marketing Trends And Statistics for 2018
Beginning of the year, a perfect time to share some stats that back up the increasing trend of content marketing popularity. And I’m not talking just about 2017. As it seems, the trend will continue.
Arround 75% of marketers are increasing investment in content marketing as one of the most important growth strategies in their arsenal.
And there is a simple reason why: it works!
Here are some content marketing stats and trends for 2017, based on research published by various reputable sources.