Content Marketing Statistics And Trends - 2017 Edition [INFOGRAPHIC]
content marketing statistics and trends

2 min read

If you want the latest statistics about content marketing, check our newest edition of this infographic: Content Marketing 2018 Trends And Statistics

It’s me again with another story about content marketing. This time I’ve changed the letters with numbers. 🙂

Beginning of the year, a perfect time to share some stats that back up the increasing trend of content marketing popularity. And I’m not talking just about 2017. As it seems, the trend will be continued.

While your competitors invest more in content marketing, you don’t want to be the one who’s not invited to the party. 🙂

During the last year, every now and then I’d come across a piece of statistical data related to content marketing. I have to say the trends are curious. Or maybe I’m just too passionate about it.  Still, the numbers don’t lie. Content marketing is here, and it’s unstoppable. I believe it is on the safe route to its peak and once it gets there, it could rule for a long time.

As a marketer, I’m a data-driven person, and I invite you to be too. You don’t have to believe me. Instead, focus on numbers in the infographic below this post.

For example, the fact that 75% of marketers are increasing investment in content marketing as one of the most important marketing strategy in their arsenal. Coincidence? I don’t think so. My advice – don’t ignore the importance of content marketing. Don’t make excuses or avoid it. And don’t miss the opportunity to improve your brand visibility and stay in touch with your audience.

75% of marketers are increasing investment in #contentmarketing Click To Tweet

After all, 75% of marketers aren’t missing this chance for a reason. Although we are overflowed by stats sometimes, I have been monitoring data related to content marketing for quite some time now. Almost all of the predictions by the most influential marketers I’ve read last year came true.

For example:

content marketing predictions

Forbes content marketing predictions

It’s clear now, content marketing is not a hype. It’s real. It’s here. And it’s effective.

It’s possible you’ve asked yourself the question – How come that so many marketers and all kind of businesses are turning to content marketing lately? You are not the only one asking this question.

And the data provides the answer: it works!

Before we get more specific with the infographic, I’d like to mention one more thing. The increase in the use of various ad blocking add-ons and apps is also one of the big reasons why content marketing is becoming more and more important.

Marketers must be innovative when it comes to finding ways to reach their target audience. Paid banner ads don’t provide nearly the same ROI as they were before. And yes, you’ve guessed well, this is where content marketing comes in and saves the day.

So, let’s move to the data.

I know most of you are visual so the data is presented in the infographic below. It’s easier to follow and to remember. You know that washed English idiom: “A picture is worth a thousand words”. 🙂

And before you concentrate on the infographic, try to remember one important thing:

“The longer you do it, the better you get at it. #Content #marketing takes time, and it takes a lot of resilience to keep doing it. It’s a long-term strategy.” Click To Tweet

If you wait, you’ll just need more time and resources to catch up with your competition.

Content marketing doesn’t seem to go anywhere. In fact, it works best when it’s integrated with your other marketing efforts, becoming a part of your entire marketing strategy. Yes, you’ll have to find the budget for it eventually — but why delay the inevitable?

Enjoy the numbers. 🙂

Content marketing statistics 2017

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Martina Stricak

Martina is a co-founder of Diversis Digital and Point Visible. She is a digital marketing addict with years of experience, who also enjoys graphic design, both @work and in her free time. And yes, she loves to travel.
To travel a lot.
11 Comments
  1. […] networking has witnessed immense growth in the past decade. This trend is not likely to change in 2017. In fact, it’s predicted that social network users will increase by 8% in 2017. This will bring […]

  2. Eric Ang 2 years ago

    Nice statistic and good material to show to bosses and customers to convince them to start content marketing now.

    • Martina 2 years ago

      Eric, I’m really glad you like it. 🙂
      I’m also using it when explaining our clients about the importance of content marketing these days (to back it up with real data) and, what’s most important, the future of it.

  3. […] to Point Visible, long-form blog posts generate nine times more leads than short-form content. That’s […]

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  6. […] blogs and whitepapers are vital parts of the process; however, Point Visible found that only about 22 percent of B2B marketers think their current content marketing strategies are […]

  7. […] is. Point Visible has put together an infographic explaining the state of content marketing for 2017. It’s one of the best content marketing […]

  8. […] benefit of using infographics like the one above from Point Visible is you are able to showcase data in a less overwhelming […]

  9. […] of content marketing is one the most pressing tasks in conducting business these days. In fact, a study by PointVisible found that 75 percent of marketers are increasing their investment in such endeavors this […]

  10. Felipa Villegas 1 year ago

    Great statistics and infographic! Like you, I’m also a data-driven person and recently saw a stat that said 48% of marketers can’t prove their content marketing ROI. I’ve come to learn that having a measuring plan helps eliminate the guessing game if content marketing works, especially on lead-gen websites. This blog post http://intelligencewp.com/blog/no-excuses-neglected-wordpress-analytics/ makes a good argument on why people should beyond the generic analytics on content. I’d like to hear what you think about it!

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