It’s me again with another story about content marketing. This time I’ve changed the letters with numbers. 🙂
Beginning of the year, a perfect time to share some stats that back up the increasing trend of content marketing popularity. And I’m not talking just about 2017. As it seems, the trend will be continued.
While your competitors invest more in content marketing, you don’t want to be the one who’s not invited to the party. 🙂
During the last year, every now and then I’d come across a piece of statistical data related to content marketing. I have to say the trends are curious. Or maybe I’m just too passionate about it. Still, the numbers don’t lie. Content marketing is here, and it’s unstoppable. I believe it is on the safe route to its peak and once it gets there, it could rule for a long time.
As a marketer, I’m a data-driven person, and I invite you to be too. You don’t have to believe me. Instead, focus on numbers in the infographic below this post.
For example, the fact that 75% of marketers are increasing investment in content marketing as one of the most important marketing strategy in their arsenal. Coincidence? I don’t think so. My advice – don’t ignore the importance of content marketing. Don’t make excuses or avoid it. And don’t miss the opportunity to improve your brand visibility and stay in touch with your audience.
After all, 75% of marketers aren’t missing this chance for a reason. Although we are overflowed by stats sometimes, I have been monitoring data related to content marketing for quite some time now. Almost all of the predictions by the most influential marketers I’ve read last year came true.
It’s clear now, content marketing is not a hype. It’s real. It’s here. And it’s effective.
It’s possible you’ve asked yourself the question – How come that so many marketers and all kind of businesses are turning to content marketing lately? You are not the only one asking this question.
And the data provides the answer: it works!
Before we get more specific with the infographic, I’d like to mention one more thing. The increase in the use of various ad blocking add-ons and apps is also one of the big reasons why content marketing is becoming more and more important.
Marketers must be innovative when it comes to finding ways to reach their target audience. Paid banner ads don’t provide nearly the same ROI as they were before. And yes, you’ve guessed well, this is where content marketing comes in and saves the day.
So, let’s move to the data.
I know most of you are visual so the data is presented in the infographic below. It’s easier to follow and to remember. You know that washed English idiom: “A picture is worth a thousand words”. 🙂
And before you concentrate on the infographic, try to remember one important thing:
If you wait, you’ll just need more time and resources to catch up with your competition.
Content marketing doesn’t seem to go anywhere. In fact, it works best when it’s integrated with your other marketing efforts, becoming a part of your entire marketing strategy. Yes, you’ll have to find the budget for it eventually — but why delay the inevitable?
Enjoy the numbers. 🙂
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To travel a lot.
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