A content marketing novice shares a few surprising lessons she learned after spending one year in the digital marketing world.
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Learn the what’s, why’s, and how’s of digital marketing.
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EMAIL MARKETING
Stop Blindly Trusting Marketing Tools And Metrics
Marketing tools make mistakes. Data without context is misleading. Using common sense solves both problems. Click to read my rant.
The Role Different Content Types Play in Your Sales Funnel
The article covers a dozen different content types for achieving results at every stage of the funnel. Examples and screenshots included.
How To Set Up A Realistic Strategic Marketing Plan
Learn how to set up a realistic and actionable strategic content marketing plan in 9 (not so) simple steps.
How To Squeeze The Most Value Out Of Content Syndication
Content syndication is a great way to share your content with massive audiences. Follow our steps to get the most out of this method.
How To Leverage Authority Marketing To Showcase Your Brand And Attract More Links
Leverage authority marketing to showcase your brand, and become an expert in the eyes of your brand’s customers.
Using AI To Maximize The Value Of Your Content Marketing Efforts
Incorporating AI in your content marketing process helps you craft more personalized content that fits your target audience.
Persona Interview 101: Understanding Your Ideal Customer
A persona interview is the best way to understand your target audience. Let’s see how to effectively conduct it.
What To Ask A Content Strategy Agency Before Hiring One
While hunting for a content strategy agency, it’s important to ask the right questions and be able to recognize red flags.
Content Personalization Benefits And Use Cases
Learn how to use content personalization to attract customers’ attention, increase engagement, and improve your conversion rates.
Marketing Lessons Learned During 2020: Insights From 16 Business Owners
A look at 2020 from the marketing lens. Business owners share marketing lessons they learned during the pandemic.
Your Go-to Guide For Setting Up Effective CTAs On Your Blog
We discuss 5 popular types of CTAs you can use on your blog. Learn how to choose and design a perfect call-to-action based on your goals.
How To Use Strong Marketing Incentives To Boost Your Sales
We discuss types and characteristics of great marketing incentives and review a few real-life examples of incentive marketing.
Organic vs. Paid Traffic: Which One To Focus On In 2020
Organic vs paid traffic is a neverending debate. Decide which one to focus on by learning the pros and cons of each approach.
How To Use Customer Service To Generate Qualified Leads
Learn how to integrate customer service into your lead generation channels and start generating qualified leads.
Do Zero Click Searches Add Value To Your Marketing Efforts?
Learn what are zero click searches, how they impact your SEO efforts, and whether or not you should aim to get to position zero in SERPs.
![How Topic Clusters Boost Your Search Rankings [Tips + Examples]](https://www.pointvisible.com/wp-content/uploads/2020/09/How-Topic-Clusters-Boost-Your-Search-Rankings-400x250.png)
How Topic Clusters Boost Your Search Rankings [Tips + Examples]
Learn the benefits of topic clusters and how you can apply them to boost your performance in search results.
How To Use Gated Content For Lead Generation
Learn when it is appropriate to use gated content, as well as how to use it and promote it to generate leads [examples included].
A Simple Guide To Industrial Digital Marketing
Learn the specifics of industrial digital marketing and how it can be used to grow businesses operating in industrial space.
How To Perform A Digital Marketing Audit
We discuss what is a digital marketing audit, when should you run one, which tools you can use, and outline the steps you should follow.
![How To Write A Testimonial That Matters [Examples Included]](https://www.pointvisible.com/wp-content/uploads/2020/05/How-To-Write-A-Testimonial-That-Matters-400x250.png)
How To Write A Testimonial That Matters [Examples Included]
Find out how to write a testimonial, how to use it for different marketing purposes, and when is the right time to ask for one.
How To Outsource Marketing? 38 Business Owners And CMOs Share Their Tips & Challenges
It is important to outsource marketing to the right partner. Learn from 38 CEOs and CMOs who share their fears, tips, and challenges.
A Detailed Guide To B2B Customer Lifecycle Marketing
Learn how to close B2B buyer journey by understanding customer lifecycle marketing and where your leads are in relation to your business.
10 Tools To Build Your Free Marketing Stack
Here are 10 tool recommendations you can use to build your free marketing stack and start working on your marketing campiagns.
How To Successfully Set Up A Remote Content Marketing Team
This is a quick overview of how to set up a remote content marketing team that covers tips, tools, and best practices.
How To Shift Your Marketing Strategy During A Crisis
Learn how to adjust your marketing strategy during a crisis by looking at examples of brands that are doing it right and expert quotes.
The Ultimate Guide To Brand Positioning
Learn what brand positioning is, why it matter, how to develop it, and how to write a brand positioning statement (examples included).
Improve Brand Trust And SEO Of Your Online Shop In One Fell Swoop
Learn how to tweak different parts of your website to simultaneously build brand trust and improve the SEO of your online shop.
![The Anatomy Of A Powerful Content Marketing Strategy [2021 Update]](https://www.pointvisible.com/wp-content/uploads/2020/02/The-Anatomy-Of-A-Powerful-Content-Marketing-Strategy-2021-Update-400x250.png)
The Anatomy Of A Powerful Content Marketing Strategy [2021 Update]
Everything you need to know to research, plan, and implement a strong content marketing strategy.
How To Do SEO When You Are Broke? Zero Budget Guide
Learn how to execute zero budget SEO strategy by combining your free time with free SEO tools that do not suck.
6 Ways Chatbots Can Supplement Your Content Marketing Efforts
The article teaches you how to use chatbots to improve different aspects of your content marketing efforts.
How To Strengthen Your Brand Equity Using Video
Learn what are the 4 main pillars of brand equity, how it affects your bottom line, and how you can use videos to improve it.
How To Scale Content Production – The Smart Way
How to set up an effective content production team & workflow? How to find and work with capable freelancers? Answers in this 3k-word guide.
How Content Marketing Boosts Sales Enablement
We discuss five main reasons in which sales enablement benefits from strong content marketing efforts.
Dynamic Content: How To Make Your Web Content User-Friendly
Learn what is dynamic content, how it works, and how you can use it to make your website more user-friendly.
9 Painful Blunders Killing Your Content Usability
Learn how to improve content usability by recognizing and fixing the most common mistakes that hurt it in the first place.
8 Ways Media Monitoring Improves Content Marketing Performance
Learn 8 different ways in which you can use media monitoring to improve your overall content marketing performance.
8 Reasons To Add Podcasting To Your Marketing Strategy (Plus Some Killer Examples)
Learn why podcast marketing is on the rise and how you can include it in your content marketing strategy.
Why Personalized Quizzes Are The Content Marketing Tool To Look Out For
Keeping prospects engaged is harder than ever. Learn why and how you can take advantage of personalized quizzes to solve that problem.
9 Steps For Defining Your Company’s Brand Voice
Learn how to define you company’s brand voice in 9 easy-to-follow steps with a bunch of good and bad real-life examples.
How Closed-Loop Analytics Can Up Your Content Game
Learn what is closed-loop analytics and how you can use it to improve the performance of your content.
How To Use Your First, Second, And Third-Party Data Efficiently
Quality information = quality results. Learn what are first, second, and third-party data and how you can use them for marketing purposes.
How To Boost Conversions With Behavioral Data
Learn what are the most efficient strategies you can use to boost your conversion rates with behavioral data.
2019 B2B and B2C Content Marketing Statistics
What are the hottest trends in content marketing? Have they changed from 10 years ago? Hare are the 2019 content marketing statistics.
Ephemeral Content Creation: Applying the FOMO Strategy in Marketing
Learn what is ephemeral content, why should you use it, how to use it, and find out if there are any risks involved.
SaaS Content Marketing Trick That Brings Us Customers (Chanty Case Study)
Learn about SaaS content marketing strategy Chanty is using to get traffic and leads that fuel the growth of their business.
How To Turn Strangers Into Qualified Leads (Market Hero Case Study)
A case study that dissects how Alex Becker grew Market Hero to a $100 million company in just three years.
The User’s Journey: How To Increase User Engagement And Retention
Learn how to increase user engagement and retention through better onboarding process, customer segmentation and smart push notifications.
Why Every Website Should Start With A Coming Soon Page
This post will discuss everything you need to know about the Coming Soon Page and why every website should start with it.
Power To The People: How To Utilize User-Generated Content
This article aims to be your guide on user-generated content – its power, types, and ways to utilize it to create an effective strategy.
6 Reasons To Continue Publishing Long-Form Content In 2022
Learn the benefits you can gain by investing time and money into writing and publishing long-form content pieces.
SEO Writing Best Practices For Driving Leads and Organic Traffic
Understand best practices of SEO writing and learn how to optimize content that works for both people and search engines.
How To Avoid Disappointments When Working With Content Creation Companies
Working with content creation companies can be challenging. To avoid disappointments, follow the steps we outline in this article.
Step-by-step Guide For Acing Your Content Development Process
Follow this 8-step guide and learn how to set up an effective content development process that will boost your traffic and build credibility.
7 Copywriting Mistakes That Plummet Conversion Rates
Learn how to avoid the most common copywriting mistakes and how to create amazing copies that will lead to higher conversion rates.
Do Zero Click Searches Add Value To Your Marketing Efforts?
Learn what are zero click searches, how they impact your SEO efforts, and whether or not you should aim to get to position zero in SERPs.
How To Write A Testimonial That Matters [Examples Included]
Find out how to write a testimonial, how to use it for different marketing purposes, and when is the right time to ask for one.
How And When To Use Humor In Content Writing
Why is humor in content writing controversial? What are rules of content comedy? Learn how to use humor effectively in content marketing.
Persona-Driven Landing Page Design: The Key To Doubling Your Conversions
Learn how to improve your landing page design by adjusting your content, copy, and design to clearly defined buyer personas.
How To Scale Content Production – The Smart Way
How to set up an effective content production team & workflow? How to find and work with capable freelancers? Answers in this 3k-word guide.
Ephemeral Content Creation: Applying the FOMO Strategy in Marketing
Learn what is ephemeral content, why should you use it, how to use it, and find out if there are any risks involved.
Your Graphic Design Forecast For 2019
Which design trends will dominate next year? Look at our predictions in this quick graphic design forecast for 2019!
How To Write An Article Super Fast (Even If You’re Not A Creative Person)
Producing great content on a constant basis gets more difficult over time. Here are some personal tips on how to write an article super fast.
How To Find Writers For Technical Niches That Do Not Suck?
Learn where to find skilled technical writers that can explain complex topics in an easy-to-consume format.
How To Increase Organic Traffic With Evergreen Content
We share some personal experiences on how to increase organic traffic to your website through evergreen content.
A Quick Guide To Creating Killer Infographics
A step-by-step guide for creating powerful infographics – from finding relevant data sources to design and promotion tips.
A Roadmap To Great Content – From Idea To Viral Post
This neat looking infographic is an all-in-one source to great content. It covers idea generation, content creation, and content promotion.
How To Step Up Your Video Marketing Game
Adding a video to your landing page can increase conversions by 80% or more. Read all about how you can step up your video marketing game!
Behind The Curtain – The Secrets Of Writing A Superb Guest Post
Learn the core tenets you need to stick to for writing guest posts that will be promptly accepted, reviewed, and published.
A Beginner’s Guide For Creating Powerful Lead Magnets
A start-to-finish guide for creating and implementing powerful lead magnets that will help you convert visitors into leads.
Business Blogging Done Right: From Idea To Execution
Learn how to improve your online presence and brand authority through strategic business blogging.
6 Critical SEO Steps For A New Website: How To Rank Fast From The Get-Go
Are you starting a website? Learn six steps of SEO for a new website — from topical clusters, and keyword research to SEO metrics.
Search Intent Optimization – Your Ticket To Top Rankings
In order to properly optimize your content, it’s important to understand and distinguish different types of search intent.
SEO And PPC: How To Make Them Work Together?
Learn how to combine two very distinct digital marketing strategies – SEO and PPC – to skyrocket your business growth.
SEO Writing Best Practices For Driving Leads and Organic Traffic
Understand best practices of SEO writing and learn how to optimize content that works for both people and search engines.
How To Perform SEO Competitor Analysis (Tools And Examples Included)
Learn how to perform successful SEO competitor analysis that informs your content and SEO strategies.
Organic vs. Paid Traffic: Which One To Focus On In 2020
Organic vs paid traffic is a neverending debate. Decide which one to focus on by learning the pros and cons of each approach.
Understanding How Search Engines Display Results
Hop on the discussion about SERP layouts and how to optimize your content to rank in zero-search positions.
SEO Acronym: Explaining The Basics Of SEO
Learn what SEO acronym stands for, how it works, why it is important for almost any business, and how to start with SEO.
10 Tools To Build Your Free Marketing Stack
Here are 10 tool recommendations you can use to build your free marketing stack and start working on your marketing campiagns.
How To Do SEO When You Are Broke? Zero Budget Guide
Learn how to execute zero budget SEO strategy by combining your free time with free SEO tools that do not suck.
How Will Google’s New Link Attributes Change SEO
New link attributes are here. Learn why is that change happening, what does the SEO community think, and (when) should you start using them.
7 SEO Performance KPIs You Should Be Tracking In 2019
A look at the most important SEO performance KPIs you need to track to ensure your business is on the path to success.
Improve Conversion Tracking with Google Tag Manager Triggers
Learn what are Google Tag Manager triggers, how they work, and how you can use them to track and improve your conversion rates.
7 Technical SEO Problems (And How to Resolve Them)
Technical SEO problems my sounds scary at first, but they are often not that hard to handle with a litle bit of knowledge you can find here.
10 Ways To Drive Traffic To Your Content Without Relying On SEO
Apart from search engine optimization or SEO, there are other effective ways for you to drive more traffic to your website on a regular basis.
Negative SEO Case Study: Process Of Recognition And Recovery
Some people can’t stand other people’s success and spend less time on making themselves better and more time on destroying their competition.
SEO Metrics – Unscrambled And Sorted
To be able to effectively do any link building or content marketing project, you need to have a clear understanding of common SEO metrics.
![SEO Alphabet [INFOGRAPHIC]](https://www.pointvisible.com/wp-content/uploads/2016/07/INFOGRAPHIC-SEO-Alphabet-400x250.png)
SEO Alphabet [INFOGRAPHIC]
Learn the most important SEO terms with our SEO alphabet which is both fun to read and gorgeous to look at.
Why You Shouldn’t Invest In Link Building Packages In 2023
Links are important, but they should be built through personalized outreach instead of predefined link building packages.
11 Necessities The Best Link Building Service Should Cover
The article explains 11 points the best link building service should include. A must-read before choosing your link building partner.
7 Tips For Writing Follow-up Emails That Get A Reply
Find out why follow-up emails are so important, and learn best practices for writing automated follow-up emails after no response.
9 Insider Tips From Our Link Building Experts
Get insider scoop from our link building experts, featuring general tips that can be applied to any niche or link building strategy.
Setting The Right Expectations For Link Building And Email Outreach
How many emails do you need to send? What kinds of replies should you expect? What is a good open/response rate for outreach link building?
How To Grow Your Online Presence With Outreach Link Building
What is outreach link building? How to execute it? Find the answers in this step-by-step guide with practical examples.
![What’s The Price Of Sponsored Posts For SEO? [229 Website Study]](https://www.pointvisible.com/wp-content/uploads/2020/01/Whats-The-Price-Of-Sponsored-Posts-For-SEO_-229-Website-Study-400x250.png)
What’s The Price Of Sponsored Posts For SEO? [229 Website Study]
Sponsored posts, paid guest posts, sponsored blog posts…is there a difference? How much do website owners charge? Let’s look at some data.
How To Write A Perfect Guest Post Pitch (We Asked 84 Editors)
We conducted a survey to gain insight on how to write a perfect guest post pitch. Tips, templates, and editors’ comments included.
Link Building Strategies To Skyrocket Your Rankings In 2019
Which link building strategies are going to dominate in 2019? Will we see something new or just more of the same? Here are Dave’s thoughts.
How To Successfully Outsource Link Building Projects
If you’re looking to outsource link building and want to know how to choose (and work with) a digital agency, you’ve come to the right place.
10 Link Building Practices That Are Suffocating Your Business Growth
Every marketer/CEO that is unsatisfied with average results must know which link building practices are suffocating their business growth.
Point Visible Featured On Pitchbox.com
Point Visible earned its spot on the list of recommended brands to work with hosted by Pitchbox.com – a leading influencer outreach tool.
Step By Step – Unnatural Links Manual Action Removal Guide
Although creating ‘bad links’ now and then won’t necessarily get you penalized, we prepared this proven manual action penalty removal guide.
![Blogger Outreach Tools Spotlight: Pitchbox vs Ninja Outreach vs BuzzStream vs Mailshake [UPDATED]](https://www.pointvisible.com/wp-content/uploads/2017/03/Blogger-Outreach-Tools-Spotlight-400x250.png)
Blogger Outreach Tools Spotlight: Pitchbox vs Ninja Outreach vs BuzzStream vs Mailshake [UPDATED]
9k word review of the best blogger outreach tools on the market split into 11 sections. Screenshots, grades, and recommendations included.
Negative SEO Case Study: Process Of Recognition And Recovery
Some people can’t stand other people’s success and spend less time on making themselves better and more time on destroying their competition.
Behind The Curtain – The Secrets Of Writing A Superb Guest Post
Learn the core tenets you need to stick to for writing guest posts that will be promptly accepted, reviewed, and published.
![Blogger Outreach Best Practices: 9 Lessons After A Decade Worth Of Outreach [2023 Update]](https://www.pointvisible.com/wp-content/uploads/2016/12/Lessons-We-Learned-While-Doing-Blogger-Outreach-400x250.png)
Blogger Outreach Best Practices: 9 Lessons After A Decade Worth Of Outreach [2023 Update]
We have been running blogger outreach campaigns for years now and wanted to share insights and tricks we picked up along the way.
Guest Posting Guide For Beginners
Learn what is guest posting, does it still work, and how to properly execute the guest blogging process in practice
How To Increase Blogger Outreach Campaign Efficiency – A Case Study
We examined factors that affect your blogger outreach camping efficiency by digging up and comparing stats from our internal campaigns.
6 Quick Ways To Find Email Address For Blogger Outreach
It is not always easy to find blog email address (the right one!). We have a few ideas on where to look and which tools to use.
SEO And PPC: How To Make Them Work Together?
Learn how to combine two very distinct digital marketing strategies – SEO and PPC – to skyrocket your business growth.
Instagram Hashtags Analysis – Is It Right To Use The Wrong “#”?
What are the consequences of using irrelevant Instagram hashtags? How many people are still doing it though? Let’s look at some numbers.
Instagram Recruitment: Let The Right People Expand Your Content Marketing Strategy
Learn how to complement you content makreting strategy with right micro influencers, brand ambasadors, and affiliate programs.
How To Ensure Influencer Marketing ROI
How do you build and an influencer marketing strategy set for growth and optimized for ROI? This post has the answers.
Social Reporting Tools Comparison: Dashthis vs Databox vs Social Report
Looking at different social reporting tools? We just reviewed Dashthis, Databox, and Social Report. Videos and screenshots included!
How To Boost In-store Sales Through Social Media (Infographic)
Discover ways retailers can use their social presence to increase in-store sales and guide customers through their online buying journey.
Quuu Review – What Is It And How It Works
Need a tool to fill your social media posting schedule? Learn if this tool is a good fit for you by reading our extensive Quuu review.
![[INSTAGRAM EXPERIMENT] Turning A Little Side Project Into A Success Story](https://www.pointvisible.com/wp-content/uploads/2018/06/INSTAGRAM-EXPERIMENT-Turning-A-Little-Side-Project-Into-A-Success-Story-400x250.png)
[INSTAGRAM EXPERIMENT] Turning A Little Side Project Into A Success Story
Learn how we increased our Instagram following without any promotions, follow-backs, or buying followers – just good-looking, useful content.
How To Optimize Video Content For Popular Social Media Networks
Learn the best practices for optimizing marketing video content for Facebook, LinkedIn, Snapchat, YouTube, Twitter, and Instagram.
Social Video Marketing Tips for Small Businesses
Usage o videos for marketing is on the rise. Learn how to choose video content and which video platform should you use for your business
How To SEO Optimize Your Website For Voice Search In 2018
Voice search is expected to exponentially grow in the next 2 years. Learn how to do an SEO optimization of your website for it in 2018.
![[REVIEW] Social Media Helpers: Crowdfire, OnlyPult, and DrumUp + Nextpost](https://www.pointvisible.com/wp-content/uploads/2017/10/REVIEW-Social-Media-Helpers-Crowdfire-OnlyPult-and-DrumUp-Nextpost-400x250.png)
[REVIEW] Social Media Helpers: Crowdfire, OnlyPult, and DrumUp + Nextpost
We tried out 4 handy tools that made our work a lot easier and wanted to share our findings and make your life a bit easier as well!
Email Deliverability: 11 Best Practices That’ll Land Your Emails to Inboxes
For every 100 emails sent, almost 16 don’t reach the audience at all. Here are 11 best practices that’ll improve your email deliverability.
7 Tips For Writing Follow-up Emails That Get A Reply
Find out why follow-up emails are so important, and learn best practices for writing automated follow-up emails after no response.
How To Level Up Your Cold Outreach Game
Learn how to write an engaging and effective cold email by following cold outrech best practices.
8 Tips For Creating An Efficient CTA Banner For Your Email Signature
Learn how to create effective CTA banners for your email signature and improve your overall email marketing game.
Free Email Finder Tools Test And Review: Clearbit Connect vs Hunter vs FindThatLead vs Snov.io
An in-depth review and test (on 100 contacts) of four free email finder tools: Clearbit Connect vs Hunter vs FindThatLead vs Snov.io.
7 Best Ways To Build A High Quality Email List
Building a high-quality email list can take time, but it is definitely better than buying a shady list of contacts. Here is how to do it.
Holiday Newsletter Ideas To Up Your Email Marketing Game For Christmas And New Year
We are examining 7 holiday newsletter ideas and highlighting elements you can use to spruce up your email marketing campaigns.
How To Increase Subscriber Engagement With Interactive Emails
Interactive emails are one of the best ways to increase subscriber engagement. We have plenty of examples on how to use them properly.
Divide & Conquer – 24 Email List Segmentation Ideas
To be personal enough, you need to know how to segment your audience. We compiled a list of 25 ideas on how to do an email list segmentation.
Blogger Outreach Tools Spotlight: Pitchbox vs Ninja Outreach vs BuzzStream vs Mailshake [UPDATED]
9k word review of the best blogger outreach tools on the market split into 11 sections. Screenshots, grades, and recommendations included.
6 Quick Ways To Find Email Address For Blogger Outreach
It is not always easy to find blog email address (the right one!). We have a few ideas on where to look and which tools to use.