If you ever tried to pitch ideas to multiple blogs, the chances are that some of them didn’t make it easy for you to contact them.
The reason for that is actually quite understandable. Since SEO is so big right now, popular blogs get hundreds of pitches per day. One way to combat that problem is to “hide” contact information, so when they get a pitch from you, they know you actually put in some effort to find their e-mail address and get in touch with them.
Luckily for all of us who need to do some blogger outreach from time to time, finding a contact information isn’t always that complicated. Let’s start with the most basic approach and move from there.
Check their website
If you stumble upon something like write for us, contribute to or guest post guidelines, then you are in luck. These sections include all the information you need to know before pitching your ideas, including the preferable email address.
Keep in mind that, sometimes, the only way to contact a blog is through the contact form on their page. That is often more demanding than sending a simple pitch because of all the additional data you need to provide before you can send them a message. Is it worth the time? Depends on a few factors so it’s something that you need to decide on a case to case basis.
If you’re ready to take a somewhat non-standard approach, you can even try to search for a resource list of blogs that accept guest posts. These lists often feature a link towards the submission page or to other relevant contact info. So, if the site you are trying to contact is on the list, it is pretty safe to say you just found the information you need. And hey, while you’re there, you might even stumble upon other interesting sites that could be interested in your content!
Google is your friend
If I can find a cat riding an alligator on top of a moving train, why wouldn’t I just google the contact info? Your question isn’t actually half bad. There’re a few tricks you can use to let Google help you.
If you have trouble finding a contact page, write in the URL:
If this isn’t working, you can replace contact with any of the keywords (about, write for us etc.) mentioned in the previous point.
As an alternative option, you can try to reverse track the mail by using a person’s name. Try to guess using usual formats (ie. [email protected]) and see if anything useful comes up. You will probably have a lot of use for an “email-checker” if you decide to go down this route.
Check their social network pages
You searched their website/blog but contact info is nowhere to be found. The next step is to check their social network accounts. From our experience, one thing that is definitely worth checking out is the about section on their Facebook page as it quite often features a contact info.
While it isn’t always the most relevant info (in a sense that the email isn’t checked by a person in charge of content), something is better than nothing.
If you want to be even more meticulous, you can check their blog posts and try to find the author’s name. If you are able to do that, you can check their social accounts to try and contact them directly. Just try not to look too creepy.
While you’re at it, don’t forget other social channels. Twitter, Google+ and Linkedin are the obvious choices. If you have time on your hands, search for their Youtube channel. If they have one, it’s very likely you just found your contact address.
Use specialized software
Since SEO is so widely used, no one should be surprised that some technological support was developed exactly for it. There are quite a few apps/plug-ins out there developed specifically to help you find the right contact information. Some decent freeish (limited number of searches per month in free versions) options are:
- Email Hunter (100 contact searches/month)
- SellHack (10 contact searches/month)
- Clearbit Connect (100 contact searches/month)
- Voila Norbert (50 free searches in a trial version)
Even though all of them are good choices to go with, we will concentrate more on Clearbit since it’s the one we use the most.
Clearbit Connect is directly connected to your Gmail account so if you want to use it, you need to have one and be logged in. Everything from there on is really simple. Click on the Clearbit icon and write the name of the blog/company/domain. If Clearbit database contains any relevant data for your query, you will get something like this:
You can click on any of the names to get more details. What’s particularly useful about this program is the job description part. Why would you send your guest post pitch idea to an account manager if you know editor’s e-mail address? You want to send that pitch to the person who has the authority to give you a clear answer.
Remember that software is only here to help, it’s not a perfect solution. To reduce the number of spam requests, bloggers found a way to mask their contact information for programs but still leave it readable to humans. They can do that in a couple of ways. First one is to place the contact info as a part of a picture. The second one is to write that contact info in some unusual form: [name AT domainname dot com]. In both cases, the specialized software will not be able to do its job properly.
Another thing to be wary of when using these kinds of programs is the possibility that some e-mails they found have nothing to do with the blog itself. Algorithms in use often just scan the website and throw at you every e-mail found. They don’t care if the found email address is just from a random person who wrote a comment 3 years ago.
The easiest way to double check these results is the domain name. In an overwhelming number of cases, the domain name is used as a part of the e-mail as you can even see in the pictures above.
Use a blogger outreach tool
They are not called blogger outreach tools for nothing. If you’re not familiar with them already, these tools are a must for anyone that plans to do a bigger outreach project as they can automate lots of time-consuming elements that come with every outreach project.
One of the things they automate is finding email addresses. Here is an example from Pitchbox (blogger outreach tool we use); as you can see it also tries to pick up the name so you can use to personalize your pitches.
An important thing to note here is that outreach tools have the same problem as specialized software. Some email addresses they find might not actually be associated with the site you are trying to contact. That doesn’t happen often, but it can happen, so you need to keep your eyes open and don’t become too comfortable with the automation they offer.
If you are in the market for a blogger outreach tool, be sure to take a look at our 8k word review of best blogger outreach tools on the market. You might just find what you need.
Find the RIGHT person to pitch to
To make things simple here, the ideal people to pitch a guest post too are managing editors and content managers. The only exception is when guest posting guidelines give you a different e-mail address to pitch to.
If a particular opportunity is really important to you, even when you aren’t able to acquire editor’s contact, don’t be afraid to reach out to other email addresses you found. There is always a chance that your pitch will be forwarded to the right place.
All that is left now is to write that pitch. If you struggle with writing your guest post pitches, check out our . It’s a completely free guide that features actual examples along with numerous tips and advice.
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