This post was submitted by Cibin from TechWyse.
These days, the internet is completely overloaded with information. If you want to grab the attention, what’s a quick and effective way? The answers are eye-catching and informative infographics that deliver an engaging and memorable visual experience to your target audience.
An infographic is 3 times more likely to be shared than any other type of content, especially if it has a catchy headline. Not to mention that visual communication is one of the most effective ways to create valuable site content and to explain your services or products.
It is not easy to create great content that works so let’s take a deep dive to find out how to create killer infographics that truly engage your audience.
What makes a good infographic?
Here are the main characteristics of good infographics:
- Visually appealing. Starting with the most obvious thing. The main idea of creating an infographic is to pull someone’s attention with visual content.
- Follows good design practices. Sticks to one certain style and color scheme, text and background have a nice contrast, features enough empty space, etc.)
- Has a nice flow. Every good infographic should have a clear beginning, middle, and end. Ideas and points should be presented in a logical order. Separate sections should be easily recognizable.
- Has a purpose. Every content piece you create should aim to accomplish something and target a certain audience. Otherwise, why would you even spend resources creating it.
- Includes relevant sources. Many infographics contain multiple statistics, but not all of them contain sources section. Readers will want to know where have you pulled your statistics from, especially if you refer to them to suggest which actions they should take.
- Gives proper attribution. This is the upgrade on the last point. If you have used copyrighted graphics and facts found on other blogs, let the readers know that.
For some examples of what makes a good infographic, as well as for some inspiration, take a look at Point Visible’s infographic portfolio (scroll to the end of the page).
1. Find the best topic for your infographic
Your choice of topic is the most crucial decision when creating killer infographics. So, what’s the best way to find topics for your infographics?
First of all, you need to identify the objective of the infographic project. You need to consider whether you are looking to increase communication with your target audience, increase traffic to your site, drive sales, or something else.
Once you’ve answered that question, you should be able to find a great topic to get started on for your infographic. If you need additional help, the following are some important points that should help you to pick a topic for the infographics.
- Focus on your target audience. Your content must provide valuable, focused, and useful information to your target audience. Eye-catching and informative infographics will help increase your website traffic if you choose a topic that attracts the attention of other website owners and potential influencers.
- It must be simple. Do intensive research and organize your data into different categories. Select a topic that is catchy and engaging for your readers. Don’t use long or complicated concepts as a topic.
- Incorporate statistics in your infographics. Including statistics will help a reader to trust your brand (but don’t think you can’t make killer infographics without it 😊). In every topic, you can find an area to include an interesting statistic. Usually, most suitable topics would be about online businesses because they collect far more data than many other traditional businesses, and will have relevant information about social media shares, demographic behavior, industry growth trends, population growth, government spending, etc.
2. Collect required data and information
Once you have chosen a topic for the infographic, collect all the necessary data and information. The selected data must be valuable, reliable, and accurate. There are several different ways to find the data that you need to explore depending on the particular needs of your project. Here are some of the ways to find the data for your infographics:
- Many government agencies and universities provide public access to their databases for the purpose of research.
- Examine tax records by contacting the township assessor’s office.
- Search historical records such as the historical society or the university library.
- Conduct in-person research or interviews to find the facts and details.
- Read books, maps, and almanacs, whether online or paper versions.
- Explore the internet and review multiple online sources to find the required data.
These data sources will help you get any data you require quickly and efficiently:
Explore as many of these sources as you can, and find all the relevant data you need before moving on to the next steps below.
3. Create a rough draft based on data
Next, create a rough draft of your infographic based on the available data. This draft should contain your ideas, statistics, and outline. It is going to be faster to draw a draft on paper instead of using some customized tool. Paper sketching will help you brainstorm your ideas in a flexible and fluid way. Take enough time to plan your infographic; having a strong and well-thought-out structure helps the reader understand every detail and helps you manage large infographics with a lot of data to include.
Here are some important parts of the structure you mustn’t forget when creating an infographic:
- A strong and catchy title
- An introduction that briefly summarizes your infographic
- Section subheadings that identify the different sections within the infographic
- Chart and graph labels to help display your data clearly
- Sources and footnotes about where you sourced your data
4. Create a wireframe
The visual representation of your infographic’s structure that covers basic design elements is known as the wireframe. Before you start with the design process, you can create a rough sketch of the infographic in paper or in digital format (there are many apps for creating a mockup for website design and app development and you can also use these tools for wireframing).
In this step, you should decide what are the elements that you need and where they should be placed. Your wireframe is an excellent way to create a visual roadmap and let you know how your text and data will be illustrated, as well as to determine at which point you have to grab the attention of the reader with visuals.
If you are working on the client’s project, then a wireframe is the clearest way to show them the work in progress. It is way easier to make some changes now, instead of after the infographic is almost finalized. Crafting your wireframe properly is the best way to ensure it contains all the elements you need.
The following elements must be a part of your wireframe, and almost all infographics follow this structure:
- Spaces for title and introduction
- Rough renderings to show data visualization like graphs and charts
- Rough placement of data
- A rough estimate of illustrations that will be used in infographics
- Spots for section headings
- Fonts and color palettes
5. Choose a color scheme
Infographics must be eye-catching and attention-holding for readers. A color scheme can bring forward or obscure the information on the infographic.
For example, you can’t put dark text on a dark background, or light text on a light background because nobody will be able to read it. To ensure good readability, always make sure your contrast is on point. Your colors should complement the content, text, and any images you have included. Here are the guidelines for choosing a color scheme for your infographic:
- Choose a color from the company’s logo as a base color. When in doubt, colors like blue or light grey are a common and great choice for almost all sectors. You can also choose the company logo’s color as the base color.
- Use free online tools to choose the best colors. The most common tool for this is the Color Scheme Designer website. This free tool will give you plenty of options to help decide on your color scheme. You can also try out Colormind, an AI-powered color palette generator.
6. Design the infographic
Besides creativity and feeling for the design, the most powerful weapons in a designer’s arsenal are Adobe Photoshop and Illustrator. Their ability to manipulate pixel and vector-based art is unparalleled and their robust set of features can help you create impressive infographics. The downside is that they are expensive and take a fair bit of training to actually get to a level where you can use them efficiently.
Creating every element in an infographic is not feasible and it consumes a lot of time and workforce. So the designers will often modify stock images and downloadable vector images, rather than create everything from scratch.
With a quick Google search, you can find plenty of directories from which you can download stock photos and vector images.
There are many online tools that can help you create stunning infographics. Some of these include Piktochart, Venngage, and Canva. Whether you choose to design your infographic yourself or enlist the help of a graphic designer, bear in mind that the overall design should tell a story and complement your brand look.
After the approval of your wireframe, a designer can start working on the first draft. This step brings life to the project and you will be able to see your concept and design fully realized. Keep the above-mentioned guidelines and tips in mind to make sure you always create beautiful infographics that can grab your reader’s attention.
7. Promote your killer infographics
Blogger outreach is one of the best ways to get whitehat backlinks and chances for getting natural backlinks are higher for infographics in general. A user-friendly infographic with rich data will have the ability to be republished on other sites in the same niche.
Usually, all outreach processes start with the prospect collection. Sites that have already published similar infographics are a good place to pitch your infographic to. To find these kinds of sites you can use the ‘reverse image search’ function on Google.
Here are some steps to do infographic outreach effectively:
- Collect the website URLs from google reverse image search
- Collect the contact email address (I personally prefer editors or content managers)
- Create an outreach template
- Use an outreach mailer service (I prefer Mailshake because it’s less expensive )
- Send some polite follow-ups until you get your first response (maximum 2 followups; don’t irritate others by continuously mailing them)
You can also reach out to many infographic directories that allow publishing your killer infographics for free or a small fee.
With the emergence of new technologies and social media, there is a drastic decrease in the attention span of viewers, and more people prefer visual elements over written content.
Infographic is the best method to convey a large data clearly and precisely into the audience mind. Because of its small size and compatibility on mobile devices, we can say that the infographic is an ongoing trend in content marketing industry that will lead its success in the coming years also.
Cibin K S
Cibin is the Content Marketer and Outreach nerd at TechWyse. He loves to create growth hacking strategies and spending time on researching the internet for the ways to automate day jobs. When he is not doing this, you can find him with the nature exploration and hiking teams.
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