February 2, 2017
Content Marketing Statistics And Trends – 2017 Edition [INFOGRAPHIC]
Martina Stričak

If you want newer statistics about content marketing, check our 2018 edition: Content Marketing Trends And Statistics for 2018

Beginning of the year, a perfect time to share some stats that back up the increasing trend of content marketing popularity. And I’m not talking just about 2017. As it seems, the trend will be continued.

While your competitors invest more in content marketing, you don’t want to be the one who’s not invited to the party.

During the last year, every now and then, I’d come across a piece of statistical data related to content marketing. I have to say the trends are curious. Or maybe I’m just too passionate about it. Still, the numbers don’t lie. Content marketing is here, and it’s unstoppable. I believe it is on the safe route to its peak and once it gets there, it could rule for a long time.

As a marketer, I’m a data-driven person, and I invite you to be too.

For example, the fact that 75% of marketers are increasing investment in content marketing as one of the most important marketing strategy in their arsenal. Coincidence? I don’t think so. My advice – don’t ignore the importance of content marketing. Don’t make excuses or avoid it. And don’t miss the opportunity to improve your brand visibility and stay in touch with your audience.

After all, 75% of marketers aren’t missing this chance for a reason. Although we are overflowed by stats sometimes, I have been monitoring data related to content marketing for quite some time now. Almost all of the predictions by the most influential marketers I’ve read last year came true.

For example:

content marketing predictions

Forbes content marketing predictions

It’s clear now, content marketing is not a hype. It’s real. It’s here. And it’s effective.

It’s possible you’ve asked yourself the question – How come so many marketers and all kinds of businesses are turning to content marketing lately? You are not the only one asking this question.

And the data provides the answer: it works!

So, let’s move to the data. Enjoy the numbers.

Content marketing statistics 2017

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Martina Stričak
Martina is the co-founder of Point Visible. Her role is to think in numbers and make sure that everything we’re passionate about at PV is sustainable and built on solid ground. Every now and then she gets an itch to open Illustrator and design a new infographic.


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