LINK BUILDING

LINK BUILDING

Is OFF-PAGE SEO the same as LINK BUILDING?

Short answer – no.

Long answer – link building is probably the most discussed aspect of off-page SEO, but it’s definitely not the only one. In fact, raw link building should never be the sole purpose of off-page SEO.

Backlinks are important, but taking a backlink as the only goal is a missed opportunity.

Backlinks are signals to search engines which tell them that your site matters. However, not all signals are the same and, of course, not only links count as signals. There is a whole line of other factors that affect the equation, like for example brand mentions, positive and negative reviews, popularity of content where the backlink is placed, relevancy of content… The list goes on.

Off-page SEO, besides great backlinks, should result with at least some of the following benefits too:

  • Awesome content published on relevant and authoritative sites
  • Increased search engine rankings
  • Increased brand awareness
  • Increased reputation within your community
  • Better relationship with target audience
  • Increased organic and direct traffic to your site

IS OFF-PAGE SEO THE SAME AS LINK BUILDING?

Short answer – no.

Long answer – link building is usually the most discussed aspect of off-page SEO, but it’s definitely not the only one. In fact, raw link building should never be the sole purpose of off-page SEO.

In fact, raw link building should never be the sole purpose of off-page SEO.

Backlinks are important, but taking a backlink as the only goal is a missed opportunity.

Backlinks are signals to search engines which tell them that your site matters. However, not all signals are the same and, of course, not only links count as signals. There is a whole line of other factors that affect the equation, like for example brand mentions, positive and negative reviews, popularity of content where the backlink is placed, relevancy of content… The list goes on.

Off-page SEO, besides great backlinks, should result with at least some of the following benefits too:

  • Awesome content published on relevant and authoritative sites
  • Increased search engine rankings
  • Increased brand awareness
  • Increased reputation within your community
  • Better relationship with target audience
  • Increased organic and direct traffic to your site

How can we help with off-page SEO and link building?

Editorials

Editorials, or non-paid guest posts, are part of so-called earned media. Links from editorials are considered to have the highest possible value, especially if placed on relevant and authoritative sites. They usually fit contextually in the article, or as a part of author’s bio. All our editorials are published on behalf of you (the client) unless agreed different.

Advertorials

In other words, sponsored guest posts. These are part of the paid media outlets. Due to the nature of advertising, advertorials give us an opportunity to use more direct promotional message, of course, still in boundaries of good taste.

Blogger outreach

Whatever idea you might have, or whatever is the reason you’d like to get in touch with influencers and bloggers in your niche, we can cover it. We excel at professional, reliable, beautifully crafted and personalized outreach projects.

Broken link building

A highly effective link building method, 100% compliant with Google’s guidelines. Not only that, but links built with this method will usually be on established pages that already get organic traffic. Oh, did we mention that you’re actually fixing the Internet with this method?

Content promotion

Having a foundation content published on your site won’t mean a lot if you don’t tell the world about it. From how-tos, white papers, ultimate guides, to infographics – we can help with awesome ideas, creation, and promotion.

Expert roundups

People love being asked for opinions and being mentioned. Not leveraging this psychology fact for marketing purposes is a missed opportunity. We love brainstorming new ideas to contact influencers with, ask them for opinion, spread the word about your brand, and leverage all this for our clients’ benefit.

Interested about the details?

Or maybe just in seeing a few samples?

Want to know how we can help you?

At Point Visible we believe that outreach based off-page SEO and link building need to be highly personalized to drive top results.

Go ahead, hit that shiny button below and tell us more about your project.

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