Talking about content marketing trends is nothing less than trendy itself these days.
As we step into 2018, it’s safe to say a lot has changed. Not only that content needs to be interesting, provide real value and engage, but we all need to start focusing on storytelling through content, in contrast to producing content just because the trends tell us to do so.
Numbers are clear and show that 91% of B2B and 86% of B2C markters are planning to use content marketing in their campaigns. Huge percentages, right? Everyone wants to grab their piece of the market cake.
If there is a prediction I can share, 2018 will reward predictive, personalized, frictionless stories. Be relatable. Be a hero. A reachable hero your audience craves for.
In order to transform your content ideas into a grand and relatable story, you’ll need a solid and creative content marketing strategy. The CMI’s research for 2018 shows that 75% of B2B organizations have a content marketing strategy (only 37% is documented).
Below, there are a lot of additional and useful marketing stats for 2018 we compiled from different reputable sources.
Have a safe flight and great content. 🙂
If you’re interested to see how the stats, plans, and expectations about content marketing changed from the last year, check our 2017 edition infographic: