CASE STUDY: Limble CMMS
CLIENT
Limble CMMS is a modern CMMS software on a mission to optimize, automate, and simplify your maintenance operations. It does that by offering a slew of powerful but easy to use features like work order management, asset management, parts inventory management, preventive maintenance scheduling, custom reports, and many more. The software is also available on Android and IOS mobile apps and supports multiple different languages.
NICHE
- Maintenance & Facility management
SERVICES WE PROVIDED
- Complete content strategy
- Content creation and promotion
- SEO optimization
- Link building
- Social media management
- Email marketing
CHALLENGE
Limble was a fairly new brand in the market with established industry leaders. The challenge was to spread brand awareness and convince business leaders and maintenance managers that this company actually has a better solution. The fact that this maintenance software is actually good and has many positive reviews did make the whole process a little bit easier.
GOALS
INCREASE BRAND VISIBILITY & AWARENESS
IMPROVE BRAND AUTHORITY
BECOME ONE OF THE INDUSTRY LEADERS
RESULTS
Before we started working on the site, the client had a blog with a few posts and did already build a few backlinks which resulted in close to 400 visitors a month. On the screenshots below, that have been taken directly from the client’s GA account and using Ahrefs, you can see how the business grew over the years:
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Increased monthly organic traffic (Ahrefs estimate) from ~150 to ~13 000 = 87x
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Increased overall traffic from ~400 to ~38 000 = 95x
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The number of relevant keywords on the first page increased from ~20 to ~2 000 (over 700 in top 3 results) = 100x
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Increased estimated monthly traffic value from $1 000 to $50 000 = 50x
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Gathered more than 3 000 leads counting newsletter sign-ups
I’ve worked with Point Visible for 2 years now across a couple of projects and their personalized guest posting process and attention to detail was what convinced me they are the right choice to help me grow Limble. They worked really hard to understand our niche and create great content that actually keeps the visitors on our website. They also helped us to get featured on basically all important blogs and magazines in the industry which definitely raised Limble’s brand awareness.
We now rank on the first page for a lot of important keywords and as our customer base keeps growing every month, I’m excited to see this partnership growing as well.
