Case Study: Active Collab

ActiveCollab is a cloud-based software most businesses need – all-in-one project management tool that offers powerful features, from task management, time tracking, and team collaboration to detailed reporting and invoicing.

It allows teams to include clients in the workflow, which means easier communication, faster reporting, and increased transparency. ActiveCollab is also great for tracking progress of your projects through various views, from Gantt-like timeline to Kanban cards.


  • Project management
  • Team collaboration
  • Time management


  • Target audience analysis
  • Editorial link building


  • Increase brand awareness
  • Increase reach & visibility
  • Increase organic traffic

The challenge

The team at ActiveCollab has done a tremendous job building the software and creating great website content. They have gathered a nice collection of articles and infographics that provide advice for managing all kinds of projects, as well as those that explain how their software works. 

They were a lesser-known brand in the project management space. A few big brands were using their tool, but you’d be hard-pressed to find them on “top project management tools” lists. They wanted to change that by boosting the visibility of their website and increasing brand awareness.

The strategy

To increase visibility and brand awareness, there were two key elements we needed to hit: we had to target the right sites with the right content.

Since their tool was predominantly used by developers, designers, and marketers, we targeted high-authority sites in those niches. Furthermore, in collaboration with the client, we identified what are the main pain points of creative teams when managing diverse teams and complex projects. We used that information as a springboard to pitch and write content that will actually be helpful to their target audience.

When the guidelines allowed it, we used every chance to mention how ActiveCollab can help streamline specific processes and break through common project management obstacles.

The results

Through personalized, manual outreach, we’ve featured and published dozens of editorials on top-tier sites in the business and marketing niche, some of them listed below.

As a byproduct, links from high authority sites resulted in a growth of 120 positions in SERPs for 20 relevant keywords they were tracking, which more than doubled their organic traffic.

An increase in referral traffic was visible as well, among other improvements.

Project type
Link building & Brand awareness

Project timeframe:
7 months

Monthly organic traffic growth:
From 9k to 20k = ⇑ 122%

Links built:
37 links

Average backlink DA:

With links from: (DA 90) (DA 78) (DA 84) (DA 90) (DA 81)

Point Visible has helped us increase our visibility and improve brand awareness through a well-executed outreach campaign that connected us with very respectable media outlets and their editors. Hard work, creative ideas, dedicated account management and high level of commitment is what assured us of continuing this great working relationship through even more challenging projects in the future.

Mladen Lukić,
Product Marketing Manager at ActiveCollab

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